Anne T. Griffin

Griffin Product and Growth

BIO

Anne is a product leader and AI strategist with 14+ years of experience building products in 0 to 1 startups and in Fortune 500 giants in multiple industries, including AI. She’s worked across B2C, B2B2C, and B2B SaaS. Anne has lectured at universities across North America such as Columbia University, West Point, the University of Montreal, and Morgan State University. She’s also spoken at major events such as SXSW, and created courses such as Jumpstart Your AI Career for Pearson and O’Reilly Media. Her insights on AI and tech have been highlighted in Rolling Stone and The Atlantic, and she’s appeared in the YouTube Original series, RetroTech, with Marquees Brownlee.

Anne has built her career in tech working with organizations such as Priceline, Microsoft, Comcast, Mercedes-Benz, as well as up and coming startups in emerging tech. She continues to learn about and seek out practical human aspects of technology and building products with emerging and disruptive technologies.

TITLE

Avoiding the Chatbot Trap: Designing AI Interfaces That Unlock Real Business and Customer Value

ABSTRACT

The AI chatbot has become corporate AI’s checkbox solution, a quick way to signal ‘we’re doing AI’ while often delivering suboptimal experiences. Drawing from experience building diverse AI products from writing assistants to e-commerce algorithms, I’ll demonstrate how defaulting to chatbots frequently traps value in interfaces that create friction rather than reducing it.

In this session, product practitioners will: 1. Master a decision framework for choosing between agentic and non-agentic interfaces based on information flow dynamics 2. Design AI interfaces that integrate seamlessly into existing customer workflows 3. Implement rapid testing methods to validate interface concepts before development begins 4. Acquire strategies for expanding leadership’s vision beyond chatbot-centric AI 5. Extract maximum value from existing chatbot models by extending them throughout your product

This session is ideal for product managers, designers, and technology leaders who want to move beyond the chatbot default and create AI interfaces that deliver genuine business and user value.